Fans of mod design will love these stylish rag dolls with their groovy 1960's outfits, suitable as both a child's toy for the mini mods in our lives or a novelty piece of decor for your adult, retro pad.
Launched in November 2016, these pillows designed by Dawn Carrington at Kiddithinks. Children's Design Studio for the Subway Soul brand ( an occasional Northern Soul Club Dawn runs in New York ) were so popular they sold out within a couple of weeks. But the good news for fans of modernist decor everywhere, is that they are now back in stock.. and theres a new member of the family!
There are dedicated enthusiasts of 1960's style all over the world and while a few brands like Jonathan Adler and Atom Retro cater to their tastes in furniture and clothing, Dawn saw a gap in the market for toys and children's product that would appeal to the same demographic. "Many who joined the scene as teenagers in the 1980s and 1990's now have their own homes and families and would probably rather have Georgy The Carnaby Street doll on display than a TV tween pop star!" says Dawn, originally from London. " Having said that I think most of my buyers are keeping them for themselves!"
The 16" characters are inspired by famous 1960s icons like Brigitte Bardo, Marsha Hunt, Mary Quant and Georgy Girl Lynne Redgrave. And now they've been joined by a boy ModBod in the form Pete on his vintage scooter- a nod to Quadrophenia creator Pete Townsend. And there are more surprises on the back!
Currently hand made in Brooklyn, Dawn hopes to expand the line into other product and retail outlets. In the meantime they are available to buy at https://www.etsy.com/shop/Subwaysoul .And if you're feeling creative these dolls are also available as cloth kits to cut out and make yourself.
You can follow the ModBods on their cheeky adventures in New York on Instagram at https://www.instagram.com/subwaysoulnyc/. "I like to think that these ModBod characters don't take themselves too seriously. " comments Dawn. "Theres always a little twinkle in their Twiggy-like eyes!"